About Us

MXit originates from Stellenbosch, a university town in South Africa. In 2000, the research and development division of Swist Group Technologies, developed a Massive Multiplayer Mobile game. The game was SMS based and was not successful due to the high cost of SMS, since GPRS was, at that time, not widely implemented. In 2003, the game’s functionality was re-assessed and in the latter half of the year the first version of MXit was released – as the first mobile instant messenger of its kind in South Africa. In April 2004, Swist’s R&D division achieved independence as Clockspeed Mobile and on 1 July 2006 the entity became MXit Lifestyle (Pty) Ltd. MXit crossed the boundaries of affordable communication and connected people from around the globe.

In January 2007, media giant Naspers acquired a 30% stake in MXit Lifestyle with a view to enhancing MXit’s rapid international expansion plans. Click here to reference our press room for relevant media releases.

The MXit team continues to innovate, striving to break the barriers of communication - and in so doing, to create an extended and intricate web of networks across cultures and lifestyles.

MXit Brand

Simple, energetic, iconic and a little rebellious - our brand is one that everyone can identify with, and to which everyone can aspire. It has a brand language that truly demonstrates that MXit is in touch with its users, and has a strong emphasis on community creation. It eliminates barriers enabling communities to develop, grow and interact unhindered by demographics - and has swiftly achieved a youth cult status with its South Africa user base.

We allowed our users to discover us through our virtual branded world with its own economy and characters. We continue to make communication affordable for all, allowing users to adopt the MXit brand as their own.

Our Vision

To become a global lifestyle communications company.

Our Philosophy

We do not compete, we create.

Our Mission

To create the largest global, mobile community.